Wendy’s LMR Playbook

Wendy’s needed to create a series of branding and operation manuals that would resonate in the 18 Latin American countries they are present.

With the help of our team, the book was created to be an easy to read, visual tool that marketing and operations managers can consult on the go.

Aside from the printed version, a digital e-book was produced, as well as a presentation version of the content.