Inyo is a money transfer solution for U.S. immigrants who want to send money abroad.
The Inyo name is inspired on the bristelcone pine, which is located in the Inyo forest. Bristlecone pines have a purple color and are able to survive more than 5,000 years. They grow in very difficult circumstances and infertile soil, but they are so strong they are able to survive sometimes through centuries.
Being a finance company, the brand needed to look strong but also warm, to reflect strong family roots even at a distance.
Our team assisted Inyo with the development of their branding look and feel and design of debit cards.